Google processes more than 3.5 billion searches per day. So as you can imagine, SEO can have a massive impact on your business and is arguably one of the greatest investments you can make. Below we have written a few reasons as to why you should invest in SEO.
Increases Brand Awareness & Credibility
With a team of professional SEO Specialists and a good custom SEO strategy, you’ll start to rank higher in search engines. This will give your business more visibility which is bound to generate more leads. Furthermore, if your website is appearing at the top of Google searches it makes your business and website look more credible and trustworthy.
More Valuable Traffic
When you start to rank higher for keywords, people will find your website by searching keywords relevant to your business. This ensures that you’re getting the best quality traffic possible.
On top of that, with mobile searches rising significantly Local SEO is more valuable than ever. Nowadays when people search for services on their mobile Google shows the closest businesses to them. This can be a huge boost for small businesses that rely on local customers.
Your Competitors Are Investing in SEO
In a study performed by The Manifest, they found that 49% of small businesses are actively investing in SEO and 31% say they plan to. When you don’t invest in SEO you’re letting your competitors take all your potential customers. If your competitors aren’t investing in SEO that makes it an even greater opportunity for you are there will be less competition.
More Valuable Than Ads
What makes SEO superior to normal Ads is that you don’t pay per click or view. This means that you can have an unlimited amount of potential customers coming to your website at no extra cost. Sure, SEO can be less effective in the short-term compared to ads however in the long-term SEO can have an enormous impact on your business at a much better price than ads.
SEO is Forever
Consumers used to learn about products through magazines and radio advertising however times have changed and everything can be found online. With searches rising more than ever SEO is not something that will one day disappear.
SEO is the future of digital marketing which is why you should invest sooner than later. If you’re looking for an SEO Company we’re just the guys for you.