There’s a lot to know about SEO and today we’ll be covering What is White Hat SEO? But before we get started, make sure you know what is seo.

The Importantance of SEO

SEO is extremely important for any website and there are many steps and factors to take in when doing it. This is why it can seem a bit overwhelming sometimes which is why most businesses opt to hire an SEO Company in Ireland to do the work for them. One thing to remember is that there is no “one way to do SEO”. Every website usually gets a slightly different SEO strategy depending on what their goals are for their website.That being said there is a fine line between changing tactics to see what works best and manipulating search engines so that your website ranks higher. The names given for these two different types of SEO are White Hat and Black Hat SEO.

The Difference between White Hat and Black Hat SEO

It is important that you understand the difference between White Hat and Black Hat SEO as having Black Hat SEO done to your website can result in severe punishments for your website. These punishments can range from ranking lower on search engines to even getting completely banned from them. This is why it is vital that you make sure that you get SEO done right on your website.

White Hat SEO

White hat SEO is defined as “any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service.” It’s pretty much the exact opposite of Black Hat SEO. White Hat SEO is when SEOs follow the rules and guidelines set by Google and Bing in their Webmaster Guidelines. This also betters your website and brand as a whole in the long run. White Hat SEO can take longer than Black Hat SEO to get good results however once you do get those results, they’ll last much longer than any Black Hat SEO results would. Assuming that you kept investing into your SEO and perhaps had a team of SEO Experts do your SEO for you.

Write Content for The User

When you are writing content make sure that it is geared towards the user and not a search engine crawler. It is still important that you keep keywords in your content however it is also important that you keep the user interested. If your content isn’t interesting or isn’t what the user was looking for they will leave your website which will raise your bounce rate.

An Investment Worth Making

SEO is easily one of the best investments you could possibly make for your website. Particularly White Hat SEO. Results will not come as quick as Black Hat SEO however you’ll find that in the long run, it will be much better. It’s also important that you hire the right Search Engine Optimisation Company in Ireland.One last takeaway from this is to make sure that you pick the right SEO Team to do your work for you. After all you wouldn’t want to invest your hard-earned money into something that’s not going to profit your business.