What is a Google My Business Profile and do I need one?
Published: March 28, 2025
Cartoon smartphone character with a map and red location pin displayed on its screen, pointing at it.

If you’ve been on Google, you’ve most likely seen a Google Business Profile whether you know it or not. In this post we’ll explain what a Google Business Profile is and why your business should have one.

What is a Google Business Profile?

A Google Business Profile is what appears on google when you search for a business or service. A Google Business Profile also appears when someone is uses Google Maps. Here’s some examples of Google Business Profiles:

On Google Maps:

On Google:

A Google Business Profile gives prospects the opportunity to call you, check out your website, see your opening hours, find your location/service area and read reviews on your business.

Why should I have a Google Business Profile?

Google Business Profiles give you the opportunity to be found by possible customers and are a brilliant way to share information about your business. We highly recommend having a Google Business Profile as it also legitimises your business to Google and can help with SEO.

In short, if you don’t have a Google Business Profile you need to get one!

Charlie Martin
Charlie Martin

Author

Charlie leads the digital work at Ireland Online—designing, optimising, and making sure every client gets results that actually matter. He loves learning about businesses and helping them grow online.

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