Our Porftolio: Eco Plant Hire Asset 10

Check out our in-depth portfolio piece on one of our current clients, the National Sports College

The Problem…

Eco Plant Hire faced significant challenges with their digital presence. Their primary issue was an outdated and slow website, making it difficult for users to navigate and find information on the 50+ pieces of equipment available for hire. Additionally, they needed to expand their online traffic and improve the website’s conversion rate. Beyond web design & traffic campaigns, they required informational videos to demonstrate how to use their equipment and highlight its special features.

Web Design

We began by revamping Eco Plant Hire’s website. The focus was on creating a user-friendly, fast-loading site that effectively showcased their extensive range of equipment. The new design featured a specialized search bar and an easy-to-navigate menu, ensuring that users could quickly find the equipment they needed. We also implemented a modern, clean aesthetic to give the website a fresh and professional look. This foundational work was crucial before moving on to traffic generation and conversion rate optimization.

SEO

To build awareness and drive organic traffic, we implemented a comprehensive SEO strategy. This involved in-depth keyword research and competitive analysis to identify the best opportunities for ranking highly in search engine results. Our goal was to ensure that Eco Plant Hire appeared at the top of searches for equipment hire in their market. Over time, this strategy significantly increased their organic traffic, bringing in new leads and potential customers.

Paid Ads

While waiting for the SEO efforts to yield results, we launched a targeted paid advertising campaign. Focusing on Google Ads, we drove immediate traffic to the newly revamped website. This approach quickly increased their online visibility and brought in a steady stream of visitors. The combination of a user-friendly website and targeted ads effectively turned prospects into customers.

Video Production

Eco Plant Hire also needed high-quality videos to demonstrate their equipment’s usage and features. We produced a series of informational videos that were integrated into the website and used in their marketing campaigns. These videos provided valuable content to users, helping them understand how to operate the equipment safely and efficiently. This not only enhanced user experience but also built trust and credibility with potential customers.

The End Result.

Working with Eco Plant Hire has been a rewarding experience. Our comprehensive approach, combining web design, SEO, paid ads, and video content creation, transformed their digital presence and significantly improved their business outcomes.

“Working with Ireland Online has been super. Our website is now fast and easy to use. We’ve got a lot of new traffic, and the  videos have been a great. Couldn’t be happier with the results.” — Sean Breen, Owner at Eco Plant Hire

Web Design

SEO

Web Design

SEO