Portfolio: Boyce Oil Boilers
Template Web Design
Local SEO
About The Client:Boyce Oil BoilersBoyce Oil Boiler Services is a locally trusted oil boiler specialist based in Letterkenny, serving homes across Donegal. With over 15 years’ experience, Harry Boyce is a Fetac-qualified plumber and Oftec-certified engineer, specialising in oil boiler repairs, servicing, replacements, and installations. Like many tradespeople, Harry relied heavily on word-of-mouth and repeat customers. He wanted a professional online presence that clearly communicated his services and qualifications, alongside improved local visibility to generate more inbound calls in the Letterkenny area.
Web Design
The website needed to be simple, fast, and built with conversions in mind. We designed a clean, mobile-friendly homepage that clearly highlights Harry’s core services, years of experience, and professional qualifications. Prominent call-to-action buttons for phone and WhatsApp were placed throughout the site to encourage immediate contact, which is crucial for emergency and time-sensitive boiler work.
Service pages were structured to clearly explain repairs, servicing, and replacements in plain language, helping users quickly understand what’s offered and when to get in touch. Trust signals such as Google reviews, certifications, and local service coverage were integrated to build confidence with first-time visitors. The end result was a straightforward, professional site designed to turn local searches into real phone calls.
Local SEO
Alongside the website, we implemented a focused Local SEO campaign targeting Letterkenny and surrounding areas. This included on-page optimisation, local keyword targeting, service-area signals, and Google Business Profile optimisation to improve both organic search results and map pack visibility.
Within just six weeks, Boyce Oil Boiler Services reached #2 positions across Letterkenny for high-intent keywords related to oil boiler services, appearing strongly in both standard search results and the Google Map Pack.
The impact was clear in call volume. Before SEO, monthly calls were inconsistent, ranging from 4–22 during summer months. After launching Local SEO in October, phone calls increased significantly, rising to 43 in October, 49 in November, and 57 in December. While seasonal demand plays a role in the heating industry, the sharp improvement in rankings and visibility directly contributed to a sustained increase in inbound enquiries. The campaign successfully positioned Harry as one of Letterkenny’s most visible and trusted oil boiler specialists online.