Irish Marketing Grants: How to Get Funding to Grow Your Business Online
Many Irish business owners don’t realise there’s free or part-funded support available to help them grow online. Whether you need a new website, better SEO, or a proper digital marketing strategy, there are grants that can help cover the cost.
These supports can save you thousands while improving your online presence, making it easier for customers to find you and buy from you.
In this guide, we’ll cover the main Irish marketing grants available in 2025, how much they’re worth, and who they’re for.
Trading Online Voucher (TOV) – Local Enterprise Office
The Trading Online Voucher is by far the most popular digital marketing grant in Ireland. It’s designed to help small businesses make the move online or improve their existing digital presence.
The grant offers up to €2,500 in funding, on a 50% match basis. This means if your project costs €5,000, the grant will cover €2,500, and you pay the rest.
What it can cover:
- Website design and upgrades
- Search engine optimisation (SEO)
- E-commerce setup and improvements
- Social media marketing
- Digital advertising campaigns
- Online marketing training
Who can apply:
- Fewer than 10 employees
- Turnover under €2 million
- Trading for at least 6 months
The application process involves attending an information seminar run by your Local Enterprise Office, filling out an application form, and submitting quotes from approved suppliers.
The 2nd TOV:
If you’ve already availed of a TOV, you can apply for a second one, provided you can show the first grant had measurable benefits (e.g., more sales, higher traffic) and you have a new plan for further growth.
Digital Marketing Capability – Enterprise Ireland
The Digital Marketing Capability programme is aimed at helping businesses develop real in-house digital marketing expertise and strategies, rather than just paying for one-off projects.
It offers funding for up to 50% of eligible costs, covering things like:
- Hiring marketing consultants
- Developing a digital marketing strategy
- Conducting market research
- Running international digital campaigns
This programme is mainly for Enterprise Ireland client companies – typically export-focused businesses with ambitions to scale internationally.
If your business already has a strong product or service and wants to break into overseas markets, this support can help you compete at a global level.
Grow Digital Voucher
The Grow Digital Voucher is a newer initiative that supports businesses in adopting digital tools and strategies for both marketing and operational efficiency.
It provides up to €9,000 towards digital transformation projects.
While it’s broader than just marketing, the voucher can cover:
- Digital strategy development
- Customer relationship management (CRM) systems
- Process automation tools
- Advanced e-commerce platforms
- Online sales and marketing systems
The eligibility criteria can vary depending on rollout phases, but in general, it’s aimed at SMEs that are ready to embrace digital technology to boost growth.
Choosing the Right Grant for Your Business
- Small local business? The Trading Online Voucher is usually the best starting point.
- Export-focused or aiming for overseas growth? Consider Digital Marketing Capability.
- Need a full-scale digital transformation? Look into the Grow Digital Voucher.
Your choice depends on your business size, goals, and the type of digital improvements you want to make.
How to Apply & Succeed
To give your application the best chance of approval:
- Be clear about your goals (e.g., “Increase online sales by 30% within 6 months”).
- Provide detailed, realistic quotes from suppliers.
- Show how you’ll measure results (website traffic, enquiries, sales).
- Attend any mandatory workshops (required for the Trading Online Voucher).
Being specific about your plan makes it easier for funding bodies to approve your application.
Why These Grants Matter
For many small businesses, the cost of building or upgrading a website andrunning proper digital marketing can be a barrier. Grants like these remove a large part of that financial burden, making it easier to invest in tools and strategies that bring in more customers.
For example, a new e-commerce website with proper SEO could put you in front of thousands of new customers every month. Social media ads could target your ideal audience. And email marketing could turn one-time buyers into loyal repeat customers.
Conclusion
Grants like the Trading Online Voucher, Digital Marketing Capability, and Grow Digital Voucher can save you thousands while helping your business grow online. They’re an opportunity to invest in your digital future without carrying all the cost yourself.
If you’re thinking of applying or need a supplier who qualifies for these grants, get in touch.
085 283 1738
info@irelandonline.ie
