46 Days. €920.39 Spent on Ads.€60,000 in Signed Work.

No theory. No vague “results may vary.” Just a clear breakdown on how we done it, and how we can do it for you.

DON'T JUST TAKE OUR WORDHEAR WHAT SEAN SAID:

BUILT FOR KITCHEN AND BATHROOM COMPANIESABOUT THIS CASE STUDY...

Sean has been a plumber for over 10 years. He set up CBS Heating & Plumbing in 2021, building it himself from the ground up across North Dublin.

He’d been running on a large contract job before meeting us. It was steady work and reliable income. But when that contract came to an end, he had nothing lined up behind it. No pipeline, no enquiries, and a team he needed to keep busy. He wanted to move away from relying on contracts entirely and build his own flow of work in bathroom renovations, on his terms and in his control.

He’d tried to fix this before. Spent six months and close to €10,000 with another agency between their fees and the ad spend, and got zero jobs from it. Not one.

But Sean wasn’t done with the idea. He’d heard from people he trusted that Facebook ads genuinely work for this kind of business. He believed that. He just needed to find someone who actually knew what they were doing.

That’s where we came in.

In just 46 daysWe BROUGHT €57,200 in Bathroom Work.

We built and ran Facebook ads specifically around bathroom renovations. Targeting his area and ideal customer across North Dublin.

Over those 46 days, that turned into a steady stream of real enquiries from homeowners ready to renovate. Sean done home visits, quoted within 48 hours, and closed them. In total he got four jobs: Paula, Orla, Sean, and Chloe, all signed, all from the same campaign. As we write this case study, we’ve still got more quotes in the pipeline awaiting reply too.

So far, every €1 he spends brings €62 back in booked work.

We’re still working with him to this day.

€920.39

Ad Spend

4

Bathroom Jobs

€57,200

In Turnover

LOOKING FOR PROOF?CHECK THE RECEIPTS:We'll go through our live system and show example on a video call.

It wasn't luck.It was a system.

Step 1: Research

We understood his business first. Before a single ad went live, we sat down and worked out who John's best customers actually are. From there, we studied what drives them to buy from a certain company? What do they care about? What drives them to take action and actually build their new kitchen?

This part is crucial to a successful ad campaign. If you don't know your customer well, you won't attract them.

Step 2: Design & Build Ads

We built ads that grab the right people. Once we knew who we were talking to, we built ads around real photos of John's work, real language his customers actually use, and a clear, specific offer — not stock photos and “quality service since 2017.” These weren't ads trying to impress everyone. They were built to stop the right person, someone who's actually thinking about a new kitchen..

Step 3: Launch + Systems

We launched our ads installed the systems that help us do the qualifying and chasing. Every enquiry gets followed up within minutes, automatically. Each lead is qualified on price range and timeline before it ever reaches John's phone, and the ones worth talking to get called and booked straight into his calendar. John's job became answering calls with people who were already a fit. Not chasing.

So,Who would you work with?

I’m Charlie Martin, I run Ireland Online. I’ve been building websites since I was 13. Landed my first paying website and advertising clients at 16, got 601 points in my Leaving Cert, and skipped college to go all-in on Ireland Online full-time.

There’s no account managers, no junior hired to “handle” your account. I’m the one building the ads, setting up the systems, and on the other end of the phone if anything needs sorting.

John’s just one example of what our system does. Built properly, run properly, it works the same way for the next kitchen or bathroom company. That could be you.

THIS COULD BEYOU.

You don’t need to take our word for any of this. Fill in the form, and I’ll personally call you to see if it’s a fit for your business.

No pitch deck, no hard sell. just a proper conversation about where you’re at and whether this makes sense for you.

David Keating profile picture
David Keating
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Charlie contacted me few months back to create a new website for my plumbing business. I had a previous website and wasn't doing much for me that another company had offered me but Charlie assured me he could take my plumbing business to a whole new level with a new website and he guided me every step of the way and to make it more efficient. Now I'm receiving more work through my new website and he did a fantastic job on it. I couldn't recommend Charlie enough and always very responsive if any queries
Posted on Google Google
Kevin Beshku profile picture
Kevin Beshku
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Great to work with, quick and reliable communication! Would definitely recommend if you're looking for someone to help you with your website and all things related!
Posted on Google Google
Mark Peare profile picture
Mark Peare
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I had a great experience with Ireland Online building my website and managing the SEO. They were professional, easy to work with, and delivered excellent results. I would highly recommend them.
Posted on Google Google
Laura profile picture
Laura
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Working with Charlie on my website was a genuinely positive experience. He wasn’t just delivering the technical work. He took the time to understand my business, asked thoughtful questions, and even did his own research so the site could reflect what I actually do. His communication was warm, consistent, and incredibly fast. Anytime something needed to be refined, he responded quickly and made the process feel easy. What stood out most was his professionalism and his ability to gently keep the project moving when I was the one holding things up. He asked for the details he needed with real patience and clarity, and it helped me stay focused and provide what was required. He delivers what he promises, works at a pace that surprises you, and maintains a level of care that’s rare. I would confidently recommend him to other small business owners and entrepreneurs who want a website built with thoughtfulness, quality, and reliability.
Posted on Google Google
DENIS BROSNAN profile picture
DENIS BROSNAN
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent service. Friendly and helpful. End product is good value. Delighted with my website.
Posted on Google Google
Botaniciss profile picture
Botaniciss
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I couldn’t be happier with the incredible job Ireland Online did on my website. From start to finish, Charlie was an absolute professional, attentive, creative, and genuinely invested in bringing my vision to life. He took the time to understand my brand and created a website that perfectly reflects the heart of Botaniciss, clean, natural, elegant, and easy to navigate. Every detail was handled with care and precision, from the layout and visuals to the user experience and mobile optimisation. What really stood out was Charlie’s responsiveness and dedication. Nothing was ever too much trouble, he offered brilliant suggestions, implemented updates quickly, and made the whole process seamless. The final result exceeded my expectations in every way. If you’re looking for a reliable, talented, and friendly web developer who truly cares about the quality of their work, I can’t recommend Charlie at Ireland Online highly enough. He’s a pleasure to work with and a real asset to any project! Tanja, Founder of Botaniciss
Posted on Google Google
Rob Elliott profile picture
Rob Elliott
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Really helpful and professional. Made everything so much easier for me
Posted on Google Google
Harry Boyce profile picture
Harry Boyce
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Courteous , honest and professional I would recommend
Posted on Google Google
David Keating profile picture
David Keating
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Charlie contacted me few months back to create a new website for my plumbing business. I had a previous website and wasn't doing much for me that another company had offered me but Charlie assured me he could take my plumbing business to a whole new level with a new website and he guided me every step of the way and to make it more efficient. Now I'm receiving more work through my new website and he did a fantastic job on it. I couldn't recommend Charlie enough and always very responsive if any queries
Posted on Google Google
Kevin Beshku profile picture
Kevin Beshku
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Great to work with, quick and reliable communication! Would definitely recommend if you're looking for someone to help you with your website and all things related!
Posted on Google Google
Mark Peare profile picture
Mark Peare
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I had a great experience with Ireland Online building my website and managing the SEO. They were professional, easy to work with, and delivered excellent results. I would highly recommend them.
Posted on Google Google
Laura profile picture
Laura
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Working with Charlie on my website was a genuinely positive experience. He wasn’t just delivering the technical work. He took the time to understand my business, asked thoughtful questions, and even did his own research so the site could reflect what I actually do. His communication was warm, consistent, and incredibly fast. Anytime something needed to be refined, he responded quickly and made the process feel easy. What stood out most was his professionalism and his ability to gently keep the project moving when I was the one holding things up. He asked for the details he needed with real patience and clarity, and it helped me stay focused and provide what was required. He delivers what he promises, works at a pace that surprises you, and maintains a level of care that’s rare. I would confidently recommend him to other small business owners and entrepreneurs who want a website built with thoughtfulness, quality, and reliability.
Posted on Google Google
DENIS BROSNAN profile picture
DENIS BROSNAN
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent service. Friendly and helpful. End product is good value. Delighted with my website.
Posted on Google Google
Botaniciss profile picture
Botaniciss
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I couldn’t be happier with the incredible job Ireland Online did on my website. From start to finish, Charlie was an absolute professional, attentive, creative, and genuinely invested in bringing my vision to life. He took the time to understand my brand and created a website that perfectly reflects the heart of Botaniciss, clean, natural, elegant, and easy to navigate. Every detail was handled with care and precision, from the layout and visuals to the user experience and mobile optimisation. What really stood out was Charlie’s responsiveness and dedication. Nothing was ever too much trouble, he offered brilliant suggestions, implemented updates quickly, and made the whole process seamless. The final result exceeded my expectations in every way. If you’re looking for a reliable, talented, and friendly web developer who truly cares about the quality of their work, I can’t recommend Charlie at Ireland Online highly enough. He’s a pleasure to work with and a real asset to any project! Tanja, Founder of Botaniciss
Posted on Google Google
Rob Elliott profile picture
Rob Elliott
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Really helpful and professional. Made everything so much easier for me
Posted on Google Google
Harry Boyce profile picture
Harry Boyce
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Courteous , honest and professional I would recommend
Posted on Google Google