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What is a Search Engine?

Most people think of a search engine as a website that you type a question or generic search into and magically receive a long list of websites that may have the answer to your question or search. And they’re right, that’s pretty much what they are. But have you ever thought about why certain websites rank higher than others? The reason behind this is all to do with the SEO (Search Engine Optimsation) of that website. In this blog post, we will go over some important things to know about SEO without diving too deep into the world of SEO.

What is SEO / Search Engine Optimisation?

SEO stands for “Search Engine Optimisation”. In simple terms, SEO is the process of improving your website to increase its visibility and rank on search engines like Google. The more optimised your website is, the higher it will rank, making it more visible for everyone on the internet. SEO is crucial to getting more traffic to your website and making your website more profitable.

How Does SEO Work?

Search Engines like Google, Yahoo! and Bing use bots known as “crawlers” that crawl your website. These bots then collect information about your web page and will send it to be indexed by a search engine. A Search Engine algorithm will then anaylse your web page once it has been indexed. The algorithm takes into account hundreds of ranking factors or signals to determine where your web page should be ranked for a search related to your web page.

There are many factors involved in ranking your web page. Some of the most important factors in ranking higher on search engines include making your web page mobile-friendly and targeting the right keywords. There are many more factors including how fast your web page is too.

Search Engine algorithms are designed to display relevant, authoritative pages that are providing users with an efficient search experience that shows the content the user is looking for.

Why is SEO important for Digital Marketing?

SEO is an essential part of Digital Marketing because people perform trillions of searches every year. Quite often a user’s search intent is to find new information or to buy a product or service. Search Engines are usually the primary source of digital traffic for any online business. Better visibility and ranking higher in search engines than your competition can have a huge impact on your business (in a good way).

One thing to remember is that search engines have a major update to their algorithms at least once a year. This is why hiring an SEO Company in Ireland is so important to keep your website’s ranking high and easily visible to anyone on the internet.

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