5 Stats that Prove the Importance of Local SEO

Digital Marketing | Search Engine Optimisation | SEO

Published: October 11, 2024

Cartoon smartphone character with a map and red location pin displayed on its screen, pointing at it.

Local SEO is very important specifically for brick and mortar businesses. But before you start diving into statistics make sure you know what is Local SEO. Below we have listed 10 Statistics that will show you the importance of Local SEO.

Stat #1 As many as 46% of all Google Searches are Local.
Stat #2 74% of in-store shoppers said they searched for something in-store related before going to the shop.
Stat #3
88% of Local Searches performed on a smartphone visited a related store within a week
Stat #4 97% of people learn more about a local company online than anywhere else.
Stat #5 28% of Local Searches will result in a purchase

There are many more Local SEO statistics out there however we believe these are some of the most important. Local SEO is without a doubt one of the most important factors when devising a custom SEO strategy, particularly for a brick-and-mortar business.

Looking for a Local SEO Team? We’re just the guys for you.

Charlie Martin

Author

Charlie leads the digital work at Ireland Online—designing, optimising, and making sure every client gets results that actually matter. He loves learning about businesses and helping them grow online.